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How To Keep
Your Profits On Course
© 2004 By John J. Taylor
Have you ever flown an airplane? Have you
ever watched a pilot as he flies from one airport to
another? Would you be able to guess what percentage of the
flight is spent exactly "on course"?
This may be a surprise to you, but an airplane flying
between two points spends about ninety percent of the flight
time off course! This is simply because of the influence on
the plane by the wind and the external air pressure
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To stay on course the pilot has to constantly monitor his instruments
to check his altitude and his compass bearing;
he must then make minor adjustments to
compensate for the effects that the air pressure
and the wind are having on the speed, altitude
and direction of the plane.
What's that got to do with me making a profit?
You might ask. Well, I'm glad you asked. You
see, if you want a successful online business
you must take into account a number of different
factors that can influence your ability to make
profitable sales.
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What effect are your competitors having on
your business? Is the economy buoyant or
sluggish? Is the demand for your products and
services increasing or decreasing? How effective
are your advertising campaigns? How effective
are your Pay Per Click campaigns?
Just like a pilot must monitor his instruments
to stay on course, so must you monitor your
sales and marketing activities to ensure you are
on track to make a profit.
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Reviewing and analyzing the effectiveness of
your advertisements, your sales copy, your
ecommerce system and the other critical elements
within your entire sales process will allow you
to identify strengths and weaknesses. You will
then have the knowledge that will enable you to
capitalize upon your strengths and to address
your
weaknesses.
Testing and tracking is a critical sales and
marketing activity and something that you must
focus on if you are to steer a profitable online
course.
Copyright © John Taylor 2003.
ABOUT THE AUTHOR:
John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now:
http://www.test-and-track.com |
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