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8 Mistakes
That Can Kill Your Website
©2005 by Suzanne Falter-Barns
Ever notice how some websites feel great,
energetic, fun -- you
just want to linger to soak up more? And yet other sites are
truly repellant. These tips will help you create a truly
happening site....
1. Don't use a dark background.
Think about the websites you've seen that are fun,
refreshing,
and really draw you in. Ever notice they usually have a
white or
light background? Dark or heavily patterned background are
emotionally draining to look at, and they're hard to read.
Since
the Web is a written medium, color counts!
Click Here to Start.
2. Don't pick hard-to-load graphics.
You've heard it before. Don't use little graphics that
sing and
dance not only because they take longer to load (not
everywhere
has a high speed connection.) Search engines get
confused by
them, and could potentially downgrade or even ban you in
their
rankings. Even cascading style sheets, often used in
templates,
can slow down SE responsiveness. Ultimately, tricky
stuff like
this does little to enhance your site. What counts ...
is
content!
3. Don't confuse the reader.
Pick one focus and stick with it. Resist the temptation
to cram
all of your many skills into one small website. Chances
are they
speak to different audiences, so serve up only focused
fare for
a singular audience. For example, if you're a coach who
works
with the chronically disorganized, plus those who need
relationship help, you've got the making of two powerful
websites, not one. After all, you can always have more
than one
website to speak to your different readers. (I do!)
4. Make sure your brand -- your site name, URL and ezine/blog
names -- reflects your focus.
If your site helps disorganized, menopausal women get a
grip,
choose a URL that reflects that. Go with
'getagripover50.com'
for instance, instead of a generic life coaching term
like
'strategicliving.com'. Again and again I encounter
coaches who
think they must put all of their myriad products under
one
generic name that means nothing. No one says you can't
have
several websites that reach several different audiences
and sell
different products and services. (Remember, however,
you'll have
to promote all those sites, so don't go too crazy.)
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5. Make sure your ezine and blog scream 'BENEFIT.
Nothing worse than a soft, mushy ezine/blog that doesn't
really
DO anything for the reader. Using the example above, why not
an
ezine or blog called 'Hot Flashes Over 50'? Your ezine must
be
more than your collected thoughts, unlike your blog which
can be
more conversational. A good ezine delivers useful info to
exactly who needs it. And the title reflects that.
6. Don't hard-sell the reader.
Websites that come at the reader with all the offers up
front,
and then some, dash our interest quickly. Don't put all of
your
offers right out there on the home page. Rather, entice us
in to
spend a little quality time with your fre.e articles, your
ezine, your insights. Give me some of what you know for
fre.e,
in a dignified manner, and I'll probably be willing to pay
for
the rest.
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7. Don't use look-alike templates.
Tempting as that site-in-a-box price point is, avoid it
studiously. We seen them A LOT, and they do nothing for your
site or your image. Instead, hire a designer who can tweak
your
template to become truly your own -- it's not as hard as you
might think. Add your own personalized images, and feel
fre.e to
have them strip away some of the bells and whistles.
8. Don't blow off the keywords.
When it comes to search engines like Google and Yahoo,
keywords
are your best friend. Something like 85% of your web
traf.fic
will come from these words, so you'll want to handle them
carefully. Various tools like www.wordtracker.com and
Overture's
keyword tool can help you see what's out there, and pick and
choose intelligently.
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