<--Previous

Archives

To subscribe to this newsletter access this link.
To see free-stuff edition of this newsletter go here
To see marketing edition of this newsletter go here

Next-->

Free Classifieds

Free Classifieds Free Internet Business Building Newsletter
Weekly Articles to help your internet business grow

This newsletter is supported and owned in part by Bogdan Fiedur
of Pressmania Classifieds 

 

If you would like to send  newsletter like this to your own subscribers with your name at the top and your ad included go here 
We do the work for you. You just supply subscribers.


Vol. 3 issue #225 April 2, 2007                    
 

 

Isn't it time you made the income you've always dreamed of?
Of course it is!  And here's how: Long-Time Internet Marketing Guru Jim Daniels (the man who helped Bogdan Fiedur, the owner of Adlandpro get his start early in his online business and earn nearly 3 million dollars!) has just released his most powerful CD System yet which will give you the ultimate edge in the world of Internet Marketing.

As a newsletter subscriber, you can get this incredible CD System through this special offer for $30.00 less than everyone else would pay.

Click Here To Claim Your Discount!

How to Successfully Retain and Grow Your Customers
by: Michael Fleischner


Okay, so your marketing has paid off - you have new customers. The key to growing your business is to effectively communicate and leverage these new customers into advocates for your products and services and purchasers of additional services.

This can be done in a variety of ways. However, some basics steps must be followed to ensure retention. Here are a few tips you can use to develop long-term relationships with newly acquired customers.

1. Proactively shape impressions about your business. Whether you're sending a welcome message, making the first contact via phone, or sending a letter, be sure to position you company for the long-term. Often times, individuals buy products without knowing a whole lot about the company their buying from.

Get Your own profile like this one at Adlandpro Community

Click Here to Start.

[Send Me A Message] [Invite Me To Be Friends]
Kevin's General Info
 

Kevin   
[view]
Kevin Doolittle (user id: kevind2) is offline. Last login: 3/29/2007 6:30:30 AM 129 Friends
Member since 12/17/2004
Mr. Kevin Doolittle
Gender Male
Age 54
Location Easton, PA, United States
Interests Family, Ministry, Sales, Computers, Travel
   
Company The Heart's Choice
URL View The Heart's Choice's web site
Industry Retail/Wholesale, MLM

A popular tactic is sending a welcome kit or an overview letter that introduces your company, your values, and the additional resources you have available for your customers including a support email address, 1-800 number and so on. This lets you control your company's image among newly acquired customers. Otherwise, your customers are free to form their own opinion without any guidance whatsoever.

2. Categorize your customer. Is your customer a high potential? Are they a transactional buyer that will likely never buy from you again unless you offer the lowest price? By segmenting your buyers based on your existing database or known behaviors, you can develop customized communication plans to retain them for years to come. Some communication plan may be focused on up-sell while others may only be focused on retention. The communication plan you implement should be based on the proper categorization of your customer.

3. Show your thanks. Once you've acquired a customer, don't forget to thank them. This may seem trite, but done properly, this goes a long way. Often a hand-written note or personalized email from a company president can do the trick. The real key is to make the customer feel good about the purchase they've made and the company they've chose.

 

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..

4. Provide consistency among all touch points. Once you've acquired a new customer, you must make sure that you provide a consistent user experience. For example, if the prospect contacts your technical support rep the first day after they've purchased a product and receive an answer to their question, then call the following day only to receive a different answer, they're going to lose faith in your company's ability to provide consistent and reliable support.

You can benefit greatly by developing procedures that can be documented and delivered consistently - meeting customer expectations. This builds trust in your business and can minimize defections. If the consumer knows they can count on you to give them what they need/want, they'll be willing to forgo a better price or promise of a better deal elsewhere.

5. Share customer testimonials on future marketing pieces. Many marketers believe that testimonials are only for prospects. The truth is that testimonials can help retain customers, especially new ones, when they are exposed to positive experiences of individuals just like them. In addition to sharing testimonials, it is always a best practice to ask newly acquired customers (within 30 days of purchase) for their feedback/testimonials.

 

Visitor only for $0.01. Try our pay per click search engine. The cheapest on the market. Start here..


The benefit of reaching out to your customers is that if a problem exists, you can react to it and if they have something positive to say about your product or business, it can be used to reinforce your brand. (Note: be sure to get permission to publish a customer’s testimonial).

These techniques are very effective for maximizing lifetime customer value. By shaping the image of your company, providing a consistent experience, and sharing testimonials for similar customers, you can develop a positive, lasting impression with your marketplace.

Most importantly, keep it simple. Don't overwhelm your new customers with tons of email, or direct mail. Develop a well thought-out communication plan that has a definite purpose. And most importantly, remember to thank your customers for choosing your company, product or service.



 

ABOUT THE AUTHOR:

Michael Fleischner is a marketing expert with more than 12 years marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media. For more free marketing articles like this one, visit http://www.marketingscoop.com  
 

Stop pop-up windows instantly.

Adlandpro Toolbar gives you instant access to your Free Email Account, Free Website, submission to over 8,900 sites, learning tools, free discussion list on marketing and promotion with 26,000 subscribers, Free 5 day Website Success course by email,  plus instant search. Click Here.

To change your options unsubscribe or subscribe to different newsletters go here