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Are Your
Emails Getting Through
© 2004 By
Charlie Cook
If sending email to a mailing list is part
of your markėting or business building strategy, you want to
make sure your messages are reaching your audience. Are your
readers getting your emails?
Due to the proliferation of sp@m,
ISPs (your web access and email provider) have added content
checkers to try to reduce the flow of unwanted mail. In
principle this is a good idea. In practice, lots of
sp@m is still getting through and
many lėgitimatė emails, possibly including yours, are being
blocked.
You may assume that since your content is lėgitimatė and
because you only send messages to 0pt-in readers, your
prospects and clients are getting all of your emails. But
presently sp@m filters are
blocking emails that include words such as:
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- hėre
- n0w
- lėgal
- questi0ns
- lėgitimate
- ordėr
- bu1k
- chėck
- mi11ions
- st0ck
- f0rm
- markėting s0lution
- rėmove
- opp0rtunity
- cl1ck hėre
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Even to send this article to the people who've requested
it, I've had to write carefully and creatively to disguise
these words to get them through the
sp@m filters.
In an effort to eliminate junk mail, most email providers
have sp@m filters in place, and,
smart as these are, they don't know you are not a
sp@mmer if it includes what it
considers to be suspicious words. Some filters automatically
dump suspicious email into a bu1k mail folder, others block
them entirely.
Chances are you don't consider yourself a
sp@mmer. You don't blindly send
mi11ions of emails a day to people who don't want your
information. You do respond to client inquiries and send
information to people who request it. Even if you only send
email to people who have double optėd in for your ezine, you
can have your newsletter or message labeled as
sp@m if you're not careful. 10-30%
or more of your emails may be getting filtered by
overzealous ISPs.
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Few Quick Bucks or Want to Make a Lot
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Usually, use of just one "offensive" word won't get your
email blocked, but repeat it or use it in conjunction with
another "offensive" word and your recipients won't receive
your articles or notes.
I hate junk email as much as the next person. But if the
recipient has requested your ezine or an email response,
they should get it. In there effort to eliminate
sp@m, the ISPs are beginning to
infringe on lėgitimatė communication and commerce.
What You Can Do Review available lists of words that ISPs
consider "suspicioius". I've posted one list of some
innocuous and common words that if used together or
frequently can get your email blocked at:
http://www.marketingforsuccess.com/wordstoavoid.html
Use one of the online content checkers to see which
remaining words could create problems with
sp@m filters such
as:
Ezine Chėck
http://ezinecheck.com/check.html
Lyris
http://www.lyris.com/contentchecker/
Where possible, replace "offensive" words. If you need to
use a word like "markėting" because it's the best word for
the job, you can get creative with, as I did above, but some
sp@m filters block emails
containing odd characters.
No strategy for getting by the ISP filters is foolproof, but
every effort you make to eliminate potentially problematic
words will increase the likelihood that the people who want
to read your emails will get them. Take a minute to check
your email before you send it and you'll increase the number
of people who read it and respond to it.
ABOUT THE AUTHOR:
The author, Charlie Cook, helps service
professionals and
small business owners attract more clients and
be more
successful. Sign up for the Frėe
http://www.marketingforsuccess.com
Marketing Plan eBook, '7 Steps to get more
clients and
grow your business', full of practical marketing
tips. |
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