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5 Explosive
Marketing Strategies For Exponential Growth!
© 2004 By
Jo Han Mok
Do you know the answer to this question?
"What can you do now to INSTANTLY increase the
profitability of your business?"
Well, the answer is surprising simple.
Change your strategy.
Your strategy is the master purpose of your business.
It's the fabric that binds your business systems
together and the bedrock of your business's entire
operating approach.
Here are 5 'instantly deployable' strategies that can
take your business to new heights, regardless of what
product or service you're selling.
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Explosive Strategy #1: Big Picture Awareness
Napoleon Hill listed 'Accurate Thought' as one of the
most important success principles.
Most business owners don't even "think" about their
businesses and simply adopt a reactive approach.
The truth is, you can't go anywhere unless you know
where you're going.
And frankly, this is why so many businesses out there
fail, because they 'know not what they're doing'.
Try this simple exercise to cultivate Big Picture
Awareness:
Get a whole bunch of colored pencils and a sketchpad,
and start creating a mind map of your business or next
project.
You should be able to look at the mind map and
instantly tell:
. Who's doing what. (For instance, web-design -->
Webmaster)
. The possible options your 'prospect' will take, and
the outcomes
. Points of upsell, downsell, cross-sell
In short, you should have every single piece of the
'puzzle' there.
Objectively, your strategy should bring you the most
results in the shortest period of time on the most
sustainable basis. Once your master strategy is in
place, everything else is merely tactical.
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Explosive Strategy #2: Funnel Vision
Always remember: A Buyer, is a buyer, is a buyer.
Every business should capitalize on the lifetime value of the customer
through expansive repurchases of products and services.
Have a marketing funnel in place. Introduce ancillary products that you
deem to be performance enhancing.
These can be other people's products which you can obtain from joint
venturing.
Most importantly, you'll want to graduate your customer to higher ticket
items as it's high octane fuel for business growth.
Explosive Strategy #3: The 'Inner Circle'
You'll find that there are many people who are 'belongers'.
Such people tend to pride themselves in being a 'part' of an elite group
and highly value membership and association.
The savvy entrepreneur will do well to take advantage of such behavioral
traits and cater to this 'select' group.
There is a threefold advantage in doing so. Firstly, it's a highly
efficient way to 'bundle' goods or services together. Secondly, it's a
great way to introduce continuity in your business, and last but not
least, it encourages hyper-responsiveness.
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Explosive Strategy #4: Identifying
Hyper-responsiveness
Have you ever encountered a customer who seems to buy
almost anything you put out? Customers who seem to be
on "standby", waiting just to grab just about anything
new that you put out or recommend?
It's a great idea to group such people into an
"A-list".
The 'high rollers' if you will.
Usually, such people will come from your own database,
and it should be your business priority to encourage
hyper-responsive behavior. Make sure
hyper-responsiveness is always well rewarded with
surprise bonuses, freebies, and nurturing
communication.
Remember, because of the Pareto principle, 80% of your
profits will come from 20% of your customers. Guess
who belongs to the 20%?
Explosive Strategy #5: Multiple Income Sources You're
practically leaving money on the table if your
business is limited to a few channels.
Affiliate Programs have made it possible for almost
any business to make money from ancillary products at
a few mouse clicks.
Why go through the hassle of product development and
the costs associated with it. Remember, you're never
in the 'business' of anything, but you're always in
the business of marketing the 'business'.
And all you have to do as an affiliate is basically
market.
Though many affiliate programs are free to join, it
would always be a good idea to purchase the product in
question and do a thorough review first before
recommending it.
While you don't exactly need 'brass balls', it is
imperative to note though, that as an information
facilitator, you should feel good about recommending a
product that you sincerely know will benefit your list, and
not be afraid of getting 'flamed' for trying to pitch.
If someone is offended and unsubscribes, then just
shrug and say 'next'. You don't need such people on
your list.
There you have it, my "Big Five" strategies for
optimal business growth and profitability.
Use them, and watch your business take on a new
dynamism! A positive side effect may include swelling
of your bank account.
Best of all, they don't cost a cent to implement, so
don't wait.
The time is now.
ABOUT THE AUTHOR:
Jo Han Mok is a frequent guest and featured
speaker at Internet Marketing bootcamps
and conferences on subjects such as
copywriting and Joint Venture Marketing. Visit
his website to get a simple step-by-step
plan that can take you from ground zero to
having money deposited in your bank account from
an online business every single day for
the rest of your life!
==>
http://www.SuperFastProfit.com |
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