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No Magical
Powers
©2005 by Bob Osgoodby
Ad space in an ezine or on a web
site, is just that - space, and
the web has no magical powers. If you write a
bad ad, you will
not get responses. The same ad in a print
publication, such as
a newspaper or magazine, would yield the same
results. You can't
blame the space provider, if your ad doesn't
produce.
Many people have fantastic results with this
type of
advertising, and they all have a few things in
common. They are
selling a quality product or service at a
reasonable price, and
have taken the time to develop a good ad. They
also realize that
the only purpose of the ad is to get someone to
request more
information. They all have a web site that gives
complete
details, and where they make the actual sale.
Get a fr^ee business profile like this in the
Adlandpro Community |
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Jim's General Info |
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Jim and Carie
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28 Friends
Member since 3/19/2005 |
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Gender |
Male |
Age |
35 |
Location |
Dearborn Heights, MI, United States |
Interests |
Spending time with my Wife and Children, hunting, fishing, reading, working out, managing my store, helping others, reminissing about old times!! Being thankful! |
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Company |
Global Business Supply/ (Discount Store Prices) |
URL |
View Global Business Supply/ (Discount Store Prices)'s web site |
Industry |
Discount Store containing over 7, 000 items, a place that people can shop and finally get a break! it is about time! |
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Just having a quality product or program at a reasonable
price
is not the only thing you need. You must advertise it in an
intelligent manner. The ad you place is referred to as the
"tease". If this is done properly, it gets you to the next
step
in the sales process, and that is the "education" stage.
People
want information about the product or service they are about
to
buy.
When people get to your web site, or ask for further
information, it is because they are interested. This is the
case
where "more is better". The more information you can give
them,
the greater the chances you have of making a sale.
A very common mistake is to confuse the "tease" with the
"education stage". If the web site gives little or no
information, it is in effect just another "tease". You can't
expect people to buy if you do this. You must provide solid
information on how they will benefit from your offer. Others
mix
up the "education" stage with the "tease", and try to give
too
much information in their ad. Neither approach will produce
good
results.
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The final stage in this process is referred to as the
"close".
This is where you give the person a reason for becoming your
customer. This can take various forms, but every good ad
campaign has one.
All of these elements from the "tease" to the "close" must
be in
place if you hope to be successful in your internet
marketing.
Miss anyone one of them and you will join the ranks of the
"also
rans".
If your ad doesn't produce, examine each of the three stages
to
see if it would get you to buy. Have a disinterested person
look at your sales effort. Sometimes you might get so close
to
the process, you can't honestly evaluate what you're trying
to
accomplish.
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You must of course get ad space that is reasonably
targeted to
your potential market. The ad for your product or service
should appear in places that your target market will likely
visit. Don't forget that it might take 5 to 7 exposures to
your
ad before someone bites. Don't be discouraged if immediate
results are not forthcoming.
Above all, don't blame the space provider - that is simply a
copout. They did their part by making the space available
and
disseminating it to their subscribers - did you do yours?
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's
Free Ezine the
"Tip of the Day" get a Free Ad for their
Business at his Web
Site? Great Business and Computer Tips – Monday.
Wednesday. And
Friday. Instructions on how to place an ad are
in the Newsletter.
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http://adv-marketing.com/business/subscribe2.htm |
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