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The Niche Marketing Movement
©2005 By Bobby Walker
If you are a
marketing veteran or just beginning, you have
seen the words "Niche Marketing" mentioned a
time or two. Internet Marketers are diverting
their attention from trying to sell their
products to each other and start selling
products to people who really want to buy them.
Because of "market saturation" and "script
immunity" it is becoming very difficult to sell
your product or get your message across to other
internet marketers. How many times have you
looked at your email and just started deleting
messages based on what the headlines read?
What about all
the sales scripts that you read every day while
you are yawning? Sure, every once in a while you
find something that will peak your interest, but
9 times out of 10 you are clicking to another
site. Internet Marketers don't want to buy your
products, they just want to sell their own!
Why is that?
People who are promoting their products always
think that their products are the best, so they
pay no attention when something really great
passes their way. And what makes it snowball is
the fact that almost everyone has the same
mindset!
Try this
tomorrow, stop and examine at least 25
opportunities and products that people are
selling, it may be something you really need for
your business. As internet marketers, we have
become immune to what we see on a daily basis,
thus decreasing the effects of our business
advertising.
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Hans's General Info |
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HANS NIELSEN . > > > GIVES and TAKES positive business opportunities.
Visit GRAND BUSINESS BAZAR >>>
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Member since 1/18/2005 |
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World-friends, VoIP, internet, internet phone, softphone, CALL BACK system, video phone, world lowest rates, crystal clear, sound, and video quality, AdlandPro Business, opportunity, network, business, FREE calling, member-to-member, UNLIMITED, worldwide, World GUES |
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The one really great thing that has
come out of this, is now we have the very best long form
sales letter anywhere! If we are still selling our products
to other internet marketers who have seen everything,
imagine what you could do with that same sales letter when
you put it in front of a gardener, hiker, mountain biker, or
anyone who has never seen that type of advertising?
You are bound to make money as long as
you have done your homework to make sure that you have a
viable market. Does your market have between 30,000 and
100,000 searches every month? Does your market have their
own magazine publication? Are they passionate about what
they are doing?
Let me ask you a question? What would
happen if you put yourself in front of a moving train and
stayed on the tracks? That's right, you would get run over.
Now, what would happen if you put yourself in front of
thousands of customers wanting software to write a
children's book and you had the software? That's right, you
will get run over.......with sales!!
Why are you putting forth all the
effort to market your products to other internet marketers?
Think about how many sales you could make if you made the
same effort marketing your new product to turkey farmers?
These are obviously just examples, I'm just trying to make
my point.
There is still a ton of money to be
made on the internet, and it can be done much more
effectively in markets other than our own. Am I saying there
is no money to be made marketing to other marketers? No,
there absolutely is, but you can't grab the first product
you see, spend money doing promotion, and expect to have 30
email payment confirmations in your inbox tomorrow morning!
Your product must be centered around
the industries needs, not what you think will sell.
That is working your business
backwards. Would you buy basketballs and try to sell them to
football teams? No, because that would be stupid! So don't
buy the resell rights to an ebook on how to make a gazillion
dollars on the internet and expect to make millions, unless
you are Corey Rudl.
I can give you a great example of a
product that every business needs. How many of you have
tried to use Google Adwords? It can be very frustrating your
first time using it. It actually takes a lot of trial and
error, and a lot of money to experiment with. It is also one
of the cheapest and most effective forms of advertising if
you know how to do it.
That's why I starting selling a course
on how to beat the Google Adwords system. It's not really a
product that I wanted to sell, until I started my own Google
campaign, and saw what a pain in the butt it was! But I did
some research on advertising, and found that this course is
a very viable market to promote. In my opinion, it is a
superior product compared to others.
So, to sum everything up, do your
research, pick your product according to the market, put
yourself in front of your customer, make your niche in the
marketplace, and make money with the products you promote.
I'm sure it won't take long for the
"Niche Marketing" craze to start making waves, just make
sure you have a surfboard when it does!
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