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Attention Getter
©2006 By Bob Osgoodby
On your
website or in an ad, an image should be used as
an
attention getter. It should draw people in to
read the words
used in the ad. But remember, it is words that
sell - not
pictures. Each word used in the ad should lead
the person to
the desired outcome. In the case of a classified
ad, the
desired outcome should be to have them request
more information.
Sales are seldom made from the first ad someone
sees describing
your product, service or opportunity. If you can
get someone to
ask for more information, your ad is working and
has done the
first part of the job.
Anyone involved in Internet Sales without a web
page is simply
spinning their wheels. Many of the web pages
however are
disaster areas. People get so creative in their
design, they
forget their primary purpose. Once you have
gotten someone to
this point, it is now time to close the sale,
and this is where
many people "miss the boat".
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Vera's General Info |
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Verpatoxinfree1
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 0 Friends
Member since 5/14/2006 |
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| Gender |
Female |
| Location |
Lethbridge, AB, Canada |
| Interests |
Curling, Golfing, Camping, Travelling, Health & Wellness. I love dogs. Also love to meet new people. |
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| Company |
Viva Tru |
| URL |
View Viva Tru's web site |
| Industry |
Health & Wellness, Direct Sales, Bio Feedback, Toxin Free, Healthy Chocolate |
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Think about it - your ad had to have been effective as it
got
them to your web site. They are looking for additional
information. Some people want the presentation in the
quickest
possible fashion, while others are willing to spend the time
researching your offer. To be effective you should try to
accommodate both groups.
An effective presentation will provide a synopsis of what
you
want to cover. It should also have a "link" where a person
can
go for in depth information. This is definitely a case
where more is better. But you should not use words simply to
fill space - they should all be carefully crafted to bring
the
person to your order page.
Studies have shown that one web page with internal links to
additional information will usually do better. Think of
these
internal links as bookmarks within your page, which will
quickly
advance someone to the desired spot.
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An image will make your page more attractive, but don't
include
one unless it has a purpose, and will help close the sale. A
large image that takes a long time to load will many times
have
the reverse effect of what is desired. If the visitor simply
"clicks away" from your web page because the image loads
slowly,
it is defeating its purpose.
Some guru's recommend power words like "free" or "earn
without
work", but these terms have been overused. While power words
may
still have a place in your "teaser" ads, you should use down
to
earth language at your web site. The words must be vibrant
and
alive, driving the person toward the desired outcome.
You must learn how to write persuasive words targeted
specifically to your potential customer. If your target
market is
professionals, write your message geared to them. Remember
however that the vocabulary of many potential customers may
be
limited, so don't use words that will not be understood by
the
average person. Avoid the use of terms that will not be
known by
your prospects.
Your text should be written in a black, legible font with a
light
background, preferably white. While yellow text on a black
background is "cute" you should avoid using fancy fonts or
backgrounds that are difficult to read - people will simply
"click away".
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Remember - every word you use should have one specific
purpose,
and that is to lead your prospect to buy what you are
selling.
When writing sales copy, use words like "you" and "your" -
write
as if you are speaking with just one person -- one on one.
Finally, be aware that many Internet users are apprehensive
about
making a purchase on the Internet. You must put your
potential
customers mind at ease by displaying your full name, company
name
and contact information. This will put their mind at ease by
building their confidence in you and your product. While
your
picture may be an attention getter, it is the words that
will
sell.
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ABOUT THE AUTHOR:
Did you know that
subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their
Business at his Web
Site? Great Business and Computer Tips – Monday.
Wednesday. And
Friday. Instructions on how to place an ad are
in the Newsletter.
Subscribe at:
http://adv-marketing.com/business/subscribe2.htm
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