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What Are You Really Marketing?
It's Not What You Think
©2006 By Charlie Cook
You market your own business or you direct
marketing for
your company. You know what you are marketing -
it's
obvious. Or is it?
If you're a financial advisor, you probably
think you're
marketing financial advice. If you're a s.ales
consultant,
you may think you are marketing s.ales training.
If you are
a realtor, you may assume you market homes or
commercial
properties. If you market big screen TVs you may
think
you're selling the latest technology.
In each case, you'd be right in terms of your
deliverables,
but you'd be wrong about what your prospects are
buying.
Over the years, I've worked with service
providers ranging
from plumbers to financial advisors, to data
management
firms as well as numerous marketing consultants.
Despite
the diversity of services they provide, they all
face the
same hurdle to increasing their s.ales. Each and
every one
has the product or service they deliver confused
with what
they are marketing.
Get a fr^ee business profile like this in the
Adlandpro Community |
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Jim's General Info |
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Me and Grandkids
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5577 Friends
Member since 9/11/2005 |
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Gender |
Male |
Location |
Greenville, NC, United States |
Interests |
camping/RVing, boating, scuba diving, hiking, shopping, computers, networking, online marketing, Exact Method Marketing (EMM) |
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Company |
Everett Enterprise's Global Marketing |
URL |
View Everett Enterprise's Global Marketing's web site |
Industry |
Personnel Communications, Business Communications, Network Marketing, Home Business Opportunities, Lead Generation |
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What you're marketing and what you actually deliver are
two
different things. The key to increasing your s.ales is to
realize that what you are really marketing is hope - your
clients' hope of achieving their goals.
You're marketing to your prospects' hopes that they'll be
happier, more successful, more attractive, smarter, richer,
more comfortable, more secure, etc. Target your marketing
to the real reasons people buy, and you'll be much more
successful in motivating them to make a purchase from you.
Focus your marketing by identifying what your prospects
want. Make a list that describes their hopes. Following are
some samples to give you the idea:
MANY WAYS TO MAKE MONEY AT HOME! Need a
Few Quick Bucks or Want to Make a Lot
of Money Over Time, Without a Job,
a Business, or Hassles?
You've Found the Right Place!
http://paydotcom.net/r/82184/ebo07/27030588/ |
- What Your Prospects Really Want -
Residential Realtors' Prospects
- I hope I can find a home I can afford
- I hope I can find a home to accommodate our growing
family
- I hope I get the best possible price for our current
home
S.ales Trainers' Prospects
- I hope I can generate more leads
- I hope more people understand how I can help them
- I hope I can sell more of my products and services
Plumbers' Prospects
- I hope I can get the leak stopped as soon as possible
- I hope I can get a plumber to show up
- I hope it doesn't cost me an arm and a leg
Financial Advisors' Prospects
- I hope I have enough m0ney to pay my childrens' college
tuition
- I hope I have enough to afford to retire comfortably
- I hope my m0ney is secure no matter what the st0ck market
does
Online Data Management Firms' Prospects
- I hope more people find my site
- I hope more prospects understand how they can benefit
from using our services
- I hope more prospects contact us and buy from use
MANY WAYS TO MAKE MONEY AT HOME! Need a
Few Quick Bucks or Want to Make a Lot
of Money Over Time, Without a Job,
a Business, or Hassles?
You've Found the Right Place!
http://paydotcom.net/r/82184/ebo07/27030588/ |
No matter what business you're in, your objective is to
help your clients be more successful and to achieve their
hopes and dreams, both small and large. Appeal to their
motives and you'll increase your s.ales.
Remember HOPE stands for:
Help
Our
Prospects
Excel
Use hope to market your products and services and you'll
capture your prospects' attention, their hearts and more of
their business.
ABOUT THE AUTHOR:
The author, Charlie Cook,
helps service professionals,
small business owners and marketing
professionals attract
more clients and be more successful. Sign up to
receive the
F.ree Marketing Strategy eBook, '7 Steps to get
more
clients and grow your business' at
http://www.marketingforsuccess.com
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