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Sell Yourself First
©2006 By Bob Osgoodby
How many E-mails do you
get promising great riches or fantastic buys and you have
absolutely no clue who sent it? Many of the return E-mail
addresses are forged, and you have no possible way to
respond to their offer. Despite the Federal Anti-Spam Bill,
which became effective January 1, 2004, and set requirements
for commercial e-mail, including opt-out provisions and
valid postal addresses, many spammers are disregarding the
law. They may give you a toll free number to call, where you
will probably get a highly hyped recording, or you may get a
Post Office Box to submit your application and payment.
What is missing from this picture?
They are!
The majority of people are pretty cautious. If someone
jumped out of a dark alley and offered to sell you a "Rolex"
for twenty bucks, you would probably just continue walking.
What makes people think the Internet is a like a magic
carpet, where all you have to do is make some type of
outlandish offer, and people will flock to you with their
wallet wide open?
It doesn't work that way folks!
If you expect people to deal with you, they must be able
to identify with you and/or your company. If your company is
not well known, they must be able to identify with you.
Remember the old saying - "Sell yourself first". When people
are comfortable with you, the rest is easy. But how do I do
this "you might ask".
There are a number of ways and the web actually makes it
easy.
Put a picture of yourself on your web site with a short bio
and contact information. If a person knows how to get in
touch with you in case of a problem, it makes their
purchasing decision a lot easier.
Just this week, being in the market for some flat screen
monitors, I found a seller on eBay who was selling them at a
highly discounted price. He didn't accept credit cards or
PayPal, and wanted a certified check prior to shipment. He
also didn't have any history of selling on eBay and had a
free email account
- yeah sure.
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Tell people how you help your customers and the successes
they have had. Let them know how they need the benefits of
your product or service. This is the kind of information
that will build confidence in your customers and prospects.
A lot of people are reticent to give contact information on
the web. They're afraid they'll get crank calls, or people
will find out where they live. A real concern? I don't think
so. There are ways around these types of problems.
I have a second telephone line that forwards the call to
voice mail during non-business hours. I also keep the
"ringer" on low.
While I can hear it in my office, I'm not bothered if it
rings at night.
Many places in the country don't have home delivery of
their mail available, and a P.O. Box is their actual
address. A P.O. Box is not ideal, but will be acceptable if
a telephone number is provided.
Before you try to sell anything on or off the web, remember
to sell yourself first, and you won't be "missing from this
picture."
ABOUT THE AUTHOR:
Did you know that
subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their
Business at his Web Site? Great Business and
Computer Tips - Monday. Wednesday. And Friday.
Instructions on how to place an ad are in the
Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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