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One key to high rankings is getting as many links as you
can from as many different
places as possible, known by the search engines as "link
popularity." The higher
your link popularity, the higher your rank in each
particular search engine.
Before you read any further, forget about using free-for-all
links pages as a
way of getting tons of links. They won't do you any good
because your links will
likely only stay on any given FFA page for one hour or less,
which won't make
any difference.
A good place I would recommend to start getting "real" links
is from all of the
people you know who have their own sites. Chances are you
know one or two people,
whether they are your friends or family members, who have
their own sites. Even
if they are selling gardening tools, it's essential to swap
links with everyone
you know!
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Next, search for some sites that have content similar to
your site, but that
aren't in direct competition with you. Contact those
Webmasters directly and
politely request a link swap, while avoiding sounding like
an autoresponder.
Generally, a response rate of 20% would be a great
achievement, so don't get
discouraged if you don't get a whole lot of replies.
Other than that, directory listings on sites such as
www.links2u.com and even
message board posts will help. There are even some sites out
there that specialize
in producing reciprocal links, such as www.linkstoyou.com
and www.links4trade.com.
Be creative and think of places to post links that won't be
considered spam.
Another key method to get higher rankings is the use of
subdomains within your
site. What is a subdomain, you ask? As an example from my
site, I have given
my "portfolio" section it's own subdirectory. To get there,
you would type http://portfolio.tristanstalents.com.
You could say that a subdomain is simply a replacement for
the "www" prefix.
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Normally, a search engine will spider your home page and
follow any links on
that page, spider them and index them accordingly. In that
case, it wouldn't
do you any good to submit each directory in your site
manually, because the search
engine already indexed those directories from the links on
your home page. More
often than not, manually submitting multiple pages from the
same site will be
considered spam and will penalize all your rankings.
Subdomains simply allow you to submit all your
subdirectories separately, because
the search engines treat subdomains as unique sites. A great
example of how this
works is Tripod's free hosting program that uses subdomains
such as tristan.tripod.com,
for example. Each hosted site has a different ranking in
each search engine and
is completely unrelated, even though they are all part of
the same site, tripod.com.
Using subdomains requires a Web host that supports them, so
do some comparison
shopping and remember that using subdomains increases your
chances of a higher
ranking and increases your overall exposure.
To conclude, I'd like to mention something that I've learned
through personal
experience about getting higher rankings in the search
engines. (No, it has nothing
to do with META tags!) Always submit your sites by hand, one
at a time to the
major search engines. Using mass submitters is certainly
convenient, but the
fact of the matter is that the search engines know how you
submitted your sites
and mass submitters could even void your chances of getting
listed at all!
Good luck, it's a jungle out there!
ABOUT THE AUTHOR:
This article
was written by Tristan Kirkham, creator of
www.tristanstalents.com, a Web design business
with punch! He has been a freelance Web designer
for several years, and has applied his special
touch to many projects for his clients. |
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