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How
to Write Killer Marketing Copy
Copyright 2007 by Scott F. Geld
Written words are a powerful marketing tool. They have
the ability to persuade, reason, explain & direct the
reader to take action. They can hold someone's
imagination and open them up to possibilities never
before visualized. But used improperly or without due
care & attention they can destroy all the good work you
have done in one foul swoop.
Developing copy for your website is therefore a job that
should not be taken on lightly. Here are 5 keys to help
hold your readers' attention and convert them to sales
and sign-ups on your site
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Joanne's General Info |
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Hubba Hubba Hubba!!!
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 56 Friends
Member since 6/2/2005 |
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1) Your Headliner - It takes a matter of seconds
for visitors to form an opinion of your site.
Many factors will come into play, such as speed
of download, graphics etc, so you'll need to
grab their attention quickly before they click
off the site. A few words that stand out from
the background, graphics and the rest of your
text will draw the readers' eye - this is your
chance to make an impact and keep them on the
site. It should be something that compels the
reader to want to find out more.
2) Develop Interest - Identify with the reader
and let them know that you understand how they
feel about the challenges they face. Hint that
you have a solution to their problem. This will
hook your visitor in, and you can enhance its
effect by using keywords and hot buttons to fire
the reader's' desire to find out more.
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3) Reveal the details - Show the reader your solution and
how it will solve their problems and/or meet their goals.
Then hit them with additional benefits as to how what you
have to offer will exceed their expectations. Use
testimonials that verify the strength of the product or
service you are offering. Again use keywords and hot buttons
that appeal to the readers' emotions, and remember people
buy on emotion not logic.
4) Call to Action - No marketing copy is complete without a
strong call to action. It is the final push to close the
sale that should be lined with incentives. The benefits
should be highlighted and the reader urged to take action.
You could even mention the consequences of not taking action
- a deal always looks better when someone is taking it back
away from you!
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5) Be Professional! - In the eyes of the reader, the
professionalism of your copy reflects the professionalism of
its owner, and the more professional it is the more
confident the reader is of you and your intentions. Make
sure you run copy through a grammar & spell checker before
uploading it to your site.
ABOUT THE AUTHOR:
Scott F. Geld is the Director of Marketing for
Marketing Blaster, Inc., a firm dedicated to
providing targeted traffic and leads for
ecommerce websites:
http://www.MarketingBlaster.com |
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