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How To Get Your Affiliate Sales Rolling
© 2002
Joshua Rose
What can Michael Jordan, Ed McMahon and hundreds of other
high profile product endorsers teach you about cashing
in with Affiliate sales? Tons! In effect,
they're Super Affiliates.
After all, what is the role of an Affiliate? It's to
gain sales by endorsing a product.
Would Nike have sold as many sneakers without Mike?
Or, would The Publishers Clearing House have sold all those
magazines without Ed? Not a chance.
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Why are companies willing to pay their endorsers
such big bucks?
Simple. They know all too well that *trust and
credibility* sells.
Let's put it this way: What if Nike had hired me,
Joshua Rose, to endorse their products? Pretty
ridiculous, huh? Why in the world would someone buy
some Nike's if I told them to? They wouldn't.
It's exactly the same in the online world. Why should
someone buy a product you're endorsing as an Affiliate?
Who are you?
Why should I listen to you? I don't know you.
Your endorsement is next to meaningless, sorry.
If you want my business, you must first convince me that
you're worth listening to in the first place. But gain
my respect and trust, and the opportunities are endless.
The key to Affiliate success is to at first focus your
efforts *away* from your products and *towards* marketing
vehicles that give you the opportunity to win trust.
In other words, the first essential step to Affiliate
success is to SELL YOURSELF.
For example:
***Write a 3-10 part Free Report brimming with insightful
and useful information and I'll start paying attention to
you.
***Publish a newsletter with more of the same. And let
me get a sense of who you are as a person. I like what
I see. Now I'll think more seriously about your
endorsements.
***Write a Free E-book that's going to help me. It can
be in your own words or a compilation of the work of others.
Help me and you'll gain my respect ... and my ear.
***Submit articles to ezines. The more I see your
name, the more credibility I'll associate with you.
I'll sign-up for your newsletter to learn what else you have
to say.
***Show me that you've used the products you're suggesting.
How, exactly did you benefit? What were the results?
Is there any downside at all? (You see? Now
you've got me paying attention and asking for more
information).
Get the idea? Affiliate sales are all about building
relationships, not promoting products. You can promote
until you're green in the face, but if you haven't developed
a personal relationship with your prospects, and earned
their respect and trust, it's unlikely you'll ever get more
than a handful of sales.
And remember this, Affiliate success does not come
overnight.
Like anything worthwhile, it takes effort and commitment.
The good news is that once you establish who you are and win
the respect of your leads, it does indeed become easier.
After successfully crossing the trust and credibility
threshold, it's not difficult to transfer this influence to
additional top-notch products and opportunities.
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Joshua Rose is webmaster at The Internet Profit Wizards
http://www.internetprofitwizards.com,
a site devoted to the three mandatory skills necessary for
internet success: Copywriting that sells, a thriving ezine
and effective Affiliate links. Visit to subscribe to
his newsletter and get free e-books. Or, send a blank
email to:
mailto:webwizards@freeautobot.com
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