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Tag
Lines Tell A Tale of One's Occupations
Copyright 2007 by Craig Harrison
"What do you do?"
In our society this is the first question we’re asked,
after "What is your name?" The real question is: “How do
you answer this question?”
Do you tell people your title: clerk, programmer,
driver, teacher, sales rep or receptionist — or do you
answer more descriptively?
Too many people respond to this question with a bland,
unimaginative job title or standard industry
classification (SIC) code. B-O-R-I-N-G! To set yourself
apart from the crowd, cast your profession in its most
ennobling light and focus on the benefits of your work
as they accrue to others!
Consider Ruth Blumert Walker, longtime receptionist for
the Oakland, California law firm of DONAHUE, GALLAGHER,
WOODS AND WOOD. When asked her occupation, Blumert
proudly proclaims “I’m the Director of First
Impressions." Indeed she is!
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Nicole Hoekstra
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206 Friends
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Walker knows that people dread going to a law firm. They're
usually there because of a problem and their visit is costly
to boot. Walker understands the key role she plays in their
experience, and her moniker showcases the power she
possesses to make a difference.
Why not replace your official title or occupation with a
more descriptive tag line? An effective "tag line" casts
your skills in an ennobling light, sharing pride in your
chosen profession. People respond affirmatively when you
tantalize and enthrall them with an interesting or
compelling tag line. Furthermore, you’re sending a message
you have a strong sense of who you are and what you do and
are thus deemed more employable.
Consider the following:
MANY WAYS TO MAKE MONEY AT HOME! Need a
Few Quick Bucks or Want to Make a Lot
of Money Over Time, Without a Job,
a Business, or Hassles?
You've Found the Right Place!
http://paydotcom.net/r/82184/ebo07/27030588/ |
• The residential realtor who describes herself as
"putting people into their dream home." What a powerful
statement she is making.
• The commercial credit specialist who smiles and tells
strangers who ask that he is "giving credit where credit is
due."
• A commercial airline pilot informs people who ask that she
is “shrinking the globe to reunite families and loved ones.”
• A midwife proudly proclaims that she is “bringing new life
into this world.”
In each case these professionals are sharing some of the
magic of their profession with their listeners. And
listeners respond accordingly. It’s a powerful conversation
opener, whether in a networking event, a job interview or
just during casual conversation
Whatever your profession, you can create a "tag" line to
showcase the results of your work and cast it in an
ennobling light.
Here are some more examples to stimulate your creative
juices:
• The Internal Revenue Service agent who tells people who
ask that he's a "government fundraiser.”
MANY WAYS TO MAKE MONEY AT HOME! Need a
Few Quick Bucks or Want to Make a Lot
of Money Over Time, Without a Job,
a Business, or Hassles?
You've Found the Right Place!
http://paydotcom.net/r/82184/ebo07/27030588/ |
• The Gardener tells people "I Turn the World Green. .
.one garden at a time."
• The Dietitian says "I Teach People How to Behave in Front
of Food."
• The Voice Coach who proclaims she "Gives Voice to the
Timid."
• The Telephone Customer Service Representative (CSR) who
tells people she "has a special calling.”
• The Plantronics headset saleswoman who says she helps
people "Use their head… not their hands. "
• The photographer who “Gets paid to shoot people for a
living.”
• The executive assistant who calls herself the
“Presidential Gatekeeper”
• And even the motivational speaker, Craig Harrison, who
tells people he's "a motivational magician who turns
aspirations into achievements."
It's your turn! Look anew at your occupation or profession
and identify its outcome or the effect its commission has on
people. Now create a descriptive tag line to excite others
about what you do, and what it can do for them!
Use the power of language to create a compelling tag line
that gives you pride and infuses others with excitement too.
Tag, you're IT!
ABOUT THE AUTHOR:
San Francisco Bay Area-based Professional
speaker Craig Harrison's EXPRESSIONS OF
EXCELLENCE!™ provides sales and service
solutions through speaking. For information on
keynotes, training, coaching, curriculum for
licensing and more, call (888) 450-0664, visit
http://www.ExpressionsOfExcellence.com
or E-mail
excellence@craigspeaks.com
for inquiries.
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