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The Shocking Truth About Pop-Ups !
(c) Copyright 2002, by Detlev Reimer
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You will certainly already know a lot about pop-ups if
you are
surfing on the web on a regular basis . They are those
tiny little
windows that open up if you are just entering a site or if
you
want to leave it . Other variations are windows which are
load-
ed completely in the background (pop-under) . In most
cases,
they contain little ads or subscription boxes .
Pop-Ups Are Annoying and Disturbing To Surfers....
What's the effect ? You are distracted from what you
wanted
to do and you have to make a decision if you want to
accept
the new offer you are confronted with or not .
Or , if it is a completely different site that has been
loaded in
this new window, you have to make the decision if you con-
tinue with this new site or with the site you originally
wanted to
visit .
But the really annoying thing is when you want to close
one
pop-up and then the next pop-up is already on its' way.
This
could be e.g. an entry pop-up in combination with an exit
pop-
up. So when you close the entry pop-up, a JavaScript-code
calls the exit pop-up .
This is the most obtrusive way of conveying a sales
message.
If you are a serious marketer, this is something that you
should
avoid completely or your reputation could become seriously
damaged....
Pop-Ups - A Pest In Combination with Startpage Programs
In combination with startpage programs they can be a real
pest.
Because with these programs you stay about 20-30 sec. at
each site and then you surf to the next one. Now imagine
this:
Every second site you are surfing to uses an entry pop-up
or
an exit pop-up. If you don't close the new pop-ups
immediately,
you have your complete windows taskbar flooded with new
windows.
You either have to close them all one by one if you surf
with
multiple startpage programs at a time or you'll have to
use your
windows taskmanager to shut off your browser .
In each case, you have to react , because if you don't,
your
computer could crash or freeze.... ( At least, this is
what I've
experienced from my personal surf-sessions .) . The best
solution is to use a program called PopUp Killer 1.43
available e.g. at http://download.cnet.com/
, it is freeware.
But there are other programs for this as well
Pop-Ups = A marketer's dream ?
We have to ask ourselves why these pop-ups are used by so
many reputable marketers. There's just one reason for
this:
They work ! Even though they are hated by most people,
they
do their job very well ....
You have to look at it from a marketer's point of view.
Even if
he has just a response rate of 6% , he has made 6% more
money, more subscribers or whatever.
And it doesn't cost a single penny ! That's 6% more sales,
more advertising revenue etc. So would you give that up if
you were standing in his shoes ? As a websurfer I
don't like
pop-ups very much myself, but because of the results I
get,
I use them at my own sites as well....
--------
Feel free to use the article with this resource box
included .
Detlev Reimer is the publisher of the 1A IMS-Newsletter
which
gives you tips and tricks on organizing your marketing
data, web
site and ezine promotion and testing and tracking ads.
Subscribe
to his free newsletter and get 3 free gifts for
subscribing :
mailto:newsletter@internetmarketing-success.com?subject=ims8
or sign up at http://www.internetmarketing-success.com/
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