It's very interesting how opinions have changed over the last few years in marketing about what your free giveaway should be. I don't mean the format it should take (i.e report, e-book, newsletter etc), but what the topic should be and the type of people it should attract.
I know I've certainly changed my opinion.
For the last few years in my business, I've been giving away 50 free ways to promote your business and you know what, it's got results. I've attracted lots and lots of new contacts to my business and they've all been very happy to give me their contact details.
The theory then goes that once they've given you their contact details and therefore expressed interest in what you do, they should go onto buy from you, right?
Well no actually. Not necessarily.