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Turn Your Pics Into Profits
by Michael Garrity
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Images are all the rage on the Web these
days. This trend was probably inevitable,
as it is an easy way for publishers,
bloggers and marketers to satiate the
desire of the average Internet user with
quick bursts of content that can be
easily digested and then set aside,
while still spreading their message.
The problem with images is that once
they’re out there, the average Web
professional doesn't know how to
maximize their potential. However, the
ability to make images more engaging and
interactive, and eventually maybe even
monetize them, is one that is the focus
of many industrious developers, and the
result is a number of solutions aimed at
helping publishers and marketers make
the most of their image-based content.
The basic premise of these various
solutions is the same; publishers can
add tags or “hotspots” to one of their
images, which means they select a
certain part (or parts) of the picture,
and then when users scroll over the
picture, these areas are highlighted.
When the user clicks on these tags in
the image, they’re provided with
additional content related to the
picture. This can include everything
from other relevant images to links to
text to audio or visual content and
beyond.
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For publishers and marketers,
these solutions present great opportunities to increase
engagement (and thus interest) in their images, inspiring
users to stop and interact with the picture, rather than
just look at it and move on. Plus, these images can easily
be shared on social networks like Twitter and Facebook to
extend their reach – some of the products even come with
social sharing tags. But they also offer more than just
general engagement; customers can also utilize these as an
e-commerce and advertising tool that can directly translate
into cold, hard digital cash.
By making images “shoppable,” users are able to click on the
tags and be sent directly to a site where they can buy the
product shown in the picture. Or, customers can link to
products with their own affiliate links. Either way, when
users click the link to the product, it will send them
directly to the product page on the retailer’s e-commerce
site, and that allows publishers to get paid in the same
manner they would for posting affiliate links in other types
of content.
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If you’re interested
in making your image content more engaging – and profitable
– check out one of these solutions:
Luminate
allows publishers to use images to engage their audience,
add incremental revenue, improve session times and increase
traffic, while advertisers can drive relevance, provide a
focused brand message and engage consumers. Users can add
“positional sharing” apps that let users choose a “specific
point” on an image, comment on it and then share it on
social networks like Facebook and Twitter. It also has an
app that lets consumers browse and purchase products similar
to those showcased in the image, and an Amazon Music app
that lets them preview the music of the artist in a picture.
It also comes with apps for YouTube Trailers, Netflix Videos,
Wikipedia and much more.
Taggstar
increases engagement with photos by an average of 40 percent
and lets users earn money with e-commerce integration. Plus,
it features robust analytics that provide real-time insights
about how many and which people are looking at the pictures,
and the images will remain trackable and monetized even when
they’re embedded from the customer’s site to another one.
And best of all, it’s totally free.
Thinglink
works on a variety of popular website and blogging platforms,
including WordPress, Blogger, Tumblr, Drupal, Joomla and
others. Users can add media tags from a number of platforms,
such as huge names like YouTube, Twitter, Facebook, LinkedIn,
Instagram, Spotify, SoundCloud, Wikipedia, iTunes and Vimeo.
There’s also integration with MailChimp for email campaigns,
Etsy for displaying craft products, Eventbrite for promoting
events, Best Buy and eBay for linking to products and more.
And with Thinglink, users are able to import images from
Flickr or Facebook, upload them from their hard drive or
even copy the URLs of images from the Web.
Stipple
lets publishers connect images via URLs, their websites or
blogs, social networks like Facebook and Instagram or their
online stores, and they can also upload them directly from
their hard drives. Then, they tag those images with videos,
other images, product links, locations, social media
profiles, audio, notes or links. Stipple tracks the image to
show the user where it “travels” to and how many people
interact with it, providing them with the most accurate view
of the picture’s reach and engagement numbers, including
what content inside the image fosters the most interaction.
They say that a picture is worth a thousand words, but
thanks to the Internet (and these tools), it could end up
being worth a thousand bucks, too. So, if you’re interested
in monetizing your images, now may be the time to look at
one of these great solutions.
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