Free Marketing & Promotion Newsletter
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When you discover how
to effectively communicate your message
in your marketing materials,
particularly on your website or in
advertisements you may run, you can
quite literally turn your words into
wealth.
Simply by choosing the right words to
describe your product or service can
mean all the difference between a
business that struggles and one that
thrives.
Sound too simple to be true?
Consider this: a major publisher once
had a real dud on its hands, a book that
wasn't selling squat. So one savvy
editor changed the title of the book and
it became a national bestseller, nearly
overnight. Not a single word inside the
book was changed, just the title. How
cool is that?
You can experience similar shifts in
your business, simply by changing the
way you communicate your message, the
way you share your solutions with those
prospects who need what you have to
offer.
You may have heard me talk about power
words before; it's been a hot topic in
previous seminars I've held, but in case
you haven't I'll give a brief overview
on why these are important, and then
I'll give a few examples to help you get
a better idea of how to put these into
place.