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Make a change for
2013 and get the results you deserve!
Learn what works today and how you
can implement it
in your daily marketing for better
results.
Commit to learning and taking
massive action.
http://www.rogerbjornerud.com/recommend
The only one that can change your
results are you,
but it's nice to have someone point
the way to go.
I hope you have a great 2013 and a
lot of fun. :) |
5 Secrets to Producing Better Webinars
By Lewis Howes
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If you've noticed an increase in the
number of webinars being marketed today,
there's a good reason -- webinars can be
a profitable platform, but only if
they're done correctly. There's a big
difference between hosting a webinar and
hosting a profitable webinar.
For the past few years I've hosted or
have been a guest on several hundred
webinars, teaching people a variety of
things from LinkedIn marketing to
how
to start a business from scratch.
Those who are on the fence about
producing webinars, ask yourself this, "Would
my business benefit by educating
prospects on the benefits and necessity
of my product or service?" If the answer
is yes, hosting webinars is a must.
I've made my share of mistakes along the
way, but I've also learned a good deal
about what it takes to engage an
audience and convert someone's interest
into action. Here are few ways to
improve your webinars:
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1. Create a strong 'hook' statement. The
first thing your audience needs to hear is a reminder of
what they'll gain from your webinar. This is called your "hook"
statement. To create a strong hook, focus on the benefits
you're providing. Don't tell them what they're learning but
rather what they'll gain from implementing your advice.
2. Improve your story-telling skills.
Increase retention even further by following up your hook
statement with an engaging story. But good story telling
requires more than simply reciting a chain of events. It's
about presentation.
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To improve your own presentation skills, consider joining
a group or organization like
Toastmasters, which aims to help people develop public
speaking and leadership skills. The return on the time you
invest in participating in a group like this can be huge, as
your story-telling skills improve and your sales hopefully
grow as a result.
3. Practice (out loud). Executing a
successful webinar is a combination of planning and practice.
A lot of people forget the second part of that equation and
end up stumbling through their presentation.
When you say the words out loud and hear what you wrote
down, it can give you additional ideas about where you can
improve and which parts are strongest. Also pay attention to
the attitude and energy you're projecting. If you come
across as boring or monotone you're going to lose your
audience.
4. Have a backup plan. No matter how much
you plan and prepare, things can still go wrong. Ask
yourself the following questions:
• What would I do if my
computer crashed? (I keep an extra laptop on standby.)
• What if my guest falls through due to an unforeseen
emergency? (Have a backup presentation on the same topic,
along with a free bonus to give the audience for showing up.
The last thing you want to do is a cancel a scheduled
webinar.)
• What if my site crashes as people are making purchases? (Have
a PayPal link ready or follow up over e-mail with a fixed
link.)
5. Pitch with confidence, and offer a bonus.
If you're selling something at the end of your webinar, make
your pitch with confidence. There's no reason to feel
embarrassed about presenting your product or service if it
solves a problem.
Also consider packaging your product with a bonus -- an
exclusive incentive which they'll only get if they act now.
This can be an additional product or an exclusive
question-and-answer session with you. This allows your offer
to become time-sensitive and inspires customers to take
action.
What tips do you have for hosting great webinars?
Let us know in the comments below.
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