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Seven Deadly Internet Marketing Myths
For Newbies
© 2002
by
Azam Corry
Are you a new web marketer setting out to make your
fortune online? Don't be like so many others and succumb to
these pervasive Internet Marketing myths that will waste
your time, drain your energy and empty your pockets!
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1. The Internet Is A Path To Quick Riches.
You Can Make "Easy Money" For Doing Almost
Nothing.
I've never really understood why people believe this. I can
only assume that it's because for many the Internet
represents their first taste of self-employment. But just
like any other business, the fact is it takes hard work and
persistance to reach the point where you can actually make a
living online. There's no short cut to success.
Which wealthy Internet entrepreneurs achieved their success
overnight? They all worked long and hard to get where they
are. Likewise you can expect to spend months or years
working harder than you have ever done before, with longer
hours and for less pay, before you finally "make
it." Until you reach that point, easy money is a 9-5
job that leaves your thoughts as quickly as you exit the
building!
2. You Don't Need Any Money To Build A Successful
Internet
Business - You Can Get Everything You Need For Free.
For most, starting an Internet business IS much cheaper than
starting a traditional off-line one. But you still need to
spend some money. Domain names, web hosts, learning
materials and possibly a certain amount of software are all
essentials that need to be paid for.
And of course there's advertising costs, although it's fair
to say that there are a number of free advertising options
that can and do bring results. But nothing brings faster
profits than ezine advertising or pay-per-click search
engines.
Just like anywhere else, generally speaking, you get what
you pay for. The less cash you spend the harder and longer
you'll have to work before you see results.
3. Submitting Your Website To Thousands Of Search Engines
Will Bring You Hordes Of Visitors.
For a start, there aren't thousands of search engines to
submit to. The bulk of the services or software claiming to
do this for you include submissions to hundreds of FFA and
classified ad
pages.
But even IF there were thousands of search engines, the vast
majority of searches are conducted on only a handful of
important sites. These are the only places you need to be
listed. You could have top rankings in many of the less
popular search engines but still get almost zero traffic
from them.
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4. Meta Tags Are The Secret To Getting Your Page A
Good Ranking In The Search Engines.
A couple of years ago this was at least half true. But today
most search engines give these tags very little weight at
all in terms of ranking pages.
Google - which is arguably the most important search engine
to be listed in at the moment - doesn't use the Description
meta tag, and along with FAST, it completely ignores the
Keyword meta tag.
In fact, it appears that amongst the majors, meta tags only
count towards ranking in Inktomi powered search engines, and
even then it's only a minor component in amongst all the
other factors taken into consideration.
I'm not saying you should ignore these tags altogether, as
every little bit helps (in the search engines that use them
that is).
The point is, that's all they help - a little bit.
5. Posting To Thousands Of FFA Pages Brings Visitors And
Boosts
The Link Popularity Of Your Site, Increasing Search
Engine Rankings.
First of all, very few people actually LOOK at FFA pages.
They go there to post THEIR links, not to look at yours.
Secondly, the majority of submissions are from
auto-submitters, meaning the person never sees the page at
all.
Thirdly, FFA pages have a maximum of 20-100 links, and as
each new link is added, yours will move further down the
list until it drops off. Because they are constantly
bombarded with submissions, your link will only appear for a
very short time (sometimes less than an hour or so).
And if you needed a fourth reason, here it is: most of the
people using FFA sites are on a very tight budget. Even if
someone see's your link AND clicks on it, the chances of
them actually buying something from you are remote.
Now lets look at link popularity. IF, in the unlikely event
that a search engine spider happened to crawl all the sites
you posted to within the very small window of time your link
is there, you might expect to get a nice boost in link
popularity.
But you'd be wrong.
Targeted links from popular, quality sites are far more
important than quantity. And most search engines view FFA
pages as worthless content that's often used to try and
falsely inflate
link popularity.
I'm not sure exactly what Google's policy is, but you'll
find very few FFA pages in their index. Inktomi and FAST on
the other hand have stated they consider the use of FFA
pages a spam technique. Depending on the number of pages
your link is found on, they may either demote your site in
the index, or ban it altogether!
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6. All You Need Is Traffic. The More Traffic You Have,
The More Money You Will Make.
Believing this to be so, people waste a lot of time and
money getting useless "hits" to their websites.
What you need is:
i) Quality traffic.
That means real people actually clicking through to
your site and spending at least a couple of minutes looking
around. Visitors that have arrived of their own free will
with an open mind.
Not people that have been transported through some automated
system, who have no desire to see your site, but are there
simply to rack up some points, credits or whatever for
themselves.
You may say "Well, they might see something they like
and make a purchase or at least sign up for my ezine."
And your right.
Something like one in every several thousand might!
ii) Targeted traffic.
You want people genuinely interested in exactly the
same topic your web page addresses. Visitors who would
consider buying what you offer, and are likely to sign up
for your ezine or newsletter even if they don't buy
immediately.
Random, untargeted traffic just wastes your resources and
distorts your conversion ratios. You might be worrying about
your sales copy, when in fact your site would do a great job
if you sent it the right visitors!
7. Putting Affiliate Links And Banners On Your Site Will
Make You Lots Of Money.
The affiliate managers make it sound so easy don't they? All
you have to do is sign up for free, put some links and
banners on your site, and watch the cash roll in. Sadly,
unless your site is already pulling a lot of traffic you'll
make next to nothing this way.
Say your new site is getting 3000 unique visitors a month
(not "hits" - a figure which also includes
requests for graphics and other page components).
Now imagine one in ten visitors clicks on one of your
affiliate links. That means 300 visitors a month click
through to an affiliate sales page (that's 10% - you'll need
quality traffic and good editorial to get a figure like
this. For most banner ads you can expect less than a 1%
clickthrough rate).
Let's say 5% of them make a purchase (again, that's a good
conversion rate, somewhere in the region of 0.5% - 2% is
more common, with factors such as the targeting of the link,
the level of interest you generate, and the quality of the
sales letter all playing a part).
So you've got 15 orders. Most commission payments are in the
order of $10 to $20. At $10 per sale, you made a massive
$150 for the entire month. At $20, that doubles to a
staggering $300! And these are optimistic figures.
The truth is that without a popular site, to see any real
income from affiliate programs you have to be PROACTIVE.
That means using ezine ads, pay-per-click search engines,
your own list and other means to aggressively thrust your
affiliate products in front of your target market. And you
want to incorporate a means of collecting email addresses in
whatever promotion you do so you can market a related
product to these prospects later.
The ideal solution for newbies looking for affiliate income
is to design a small and tightly focussed niche site on a
topic you enjoy, and centered around a handful of subtly
promoted programs.
These sites can quickly achieve good rankings that bring
quality traffic and sales, especially if you use automated
tools like this: http://www.NowSell.com/go/to.cgi?l=ar.sb
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ABOUT THE AUTHOR:
© 2002 Azam Corry. "Do it Better. Do it Faster. Do it
Right!" Online since 1998, Azam Corry can help you
succeed. No-Bull Marketing Help, Tools & Resources: http://NowSell.com/?7dimm
eBooks & Reprint Rights Packages: http://eBookSaver.com/?7dimm
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