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The Winning Combination
© 2003 By Bob Osgoodby
We could all take a lesson from children. As they are
growing
up, and learning right from wrong, they are constantly
testing to see what they can do, and what is not
acceptable.
I see hundreds of ads everyday on the web, and while there
are some good ones, most fall into the "ho-hum" variety,
and some are downright awful. Now this isn't bad, if they
are testing to see what is going to work, and what isn't.
Have you ever wondered why
some sites fail while
others succeed? The funny
thing is this. The sites
that fail often look
better, have better
graphics, great sales
letters, offer excellent
customer service and more
than the sites that
succeed.
So what makes them fail?
What is the difference
between success and failure
on the Internet?
Traffic Is The Answer!
No matter how good your
sales letter is, how pretty
your graphics are or how
great your product is,
without enough visitors you
will not make sales!
And nothing creates
visitors to your
site like a
powerful Joint Venture.
The fact is, there are many
good ways to get targeted
traffic to your website and
make more sales. I've used
many of them myself,
including ...
1) Buying Pay Per Click
Search advertising in PPC
search engines like Overture
or Google AdWords
2) Buying ezine advertising
3) Getting 'Page One'
listings in the major search
engines. Using Time
consuming Advanced Search
Engine Optimization (SEO)
Techniques.
4) Banner ads
5) Popunder ads
6) And more.
As good as these methods
are, they all suffer from
one fatal flaw.
They cost money and you
can't know that they will
work.
Unlike these methods, only
Joint Ventures can deliver
....
Free Traffic
Free Advertising
Free Customers
More than that, JV Profit
Power teaches you a system
you can repeat again and
again, anytime you need to
create extra income!
That's What I Want! How
About You?
Kind Regards
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Many put up an ad with no idea as to whether it will produce
or not. They let the same ad run for a period of time, and
wonder why they didn't get results. They then do one of two
things.
They either blame the publication for not generating
business for them, or give up entirely and go out of
business. Others will run an ad once, and when the world
doesn't beat a path to their door, they react the same way.
It is a proven fact that an ad must be seen five to seven
times before someone can be expected to take action. If
your ad is targeted to your market, and you are not getting
responses, the odds are you have a "crummy ad". It is not
then time to quit or blame the publication. It is time to
change the ad.
All successful marketers have one thing in common. They
are constantly testing the effectiveness of their ads. One
of the most successful that I know, almost always runs more
than one ad in the same or similar publication at the same
time. You could put the ads side by side, and not realize
they were from the same person for the same thing. She lets
each ad run five times, always keeping careful track of the
drawing power of the ads, and keeps the strongest and
changes the weakest.
Mechanically, her method is really quite simple. She uses a
different email address in each ad, and a different website
address as well. Both websites are exactly the same, but
have different URL's. She got her websites from a low cost
web space provider where she not only reserved the name of
her site, but got web space as well for less than the cost
of her ads. There are several low cost web space providers.
I can recommend <http://bitshack.com>
and <http://esosoft.com> -
You really should go with the one that meets your needs at
the best price.
Don't fall for the "hoopla" that you get "jillions" of
characters of online storage for a few bucks more. You
don't need all that room. I have dozens of web sites, and
they are all under 50MB of storage. Capabilities being
equal - price is boss.
She uses a popular ISP, but doesn't use that address in
her ads.
She feels, and I agree, that an ISP email address does not
conjure up a strong "business image". Your choice of an ISP
is important if you hope to do business on the web. Be sure
yours provides an industry standard POP3 email capability.
While AOL is great for many things, it does use their own
proprietary email system, and isn't, in my judgment, the
best choice for running a business.
She got a POP3 email address with each of her web sites, so
she uses those. She also uses a different email address on
her web sites - most web space providers give you unlimited
email aliases. She then installed the Eudora email package
with a different folder for each address she uses. When she
gets an email, which was sent to one of those addresses,
she has Eudora automatically file it in the appropriate
folder, and send an immediate response. This lets her
prospect know she got the message, but more importantly,
allows her to track which ad it came from. If the email
address was one of the addresses in her ads, she knows
which one. If it came from one of the web sites, she knows
which ad sent the prospect to that site.
But what has happened here? A quick count of the emails in
each of the folders reveals which ad is pulling, and where
the prospect is coming from. Now, remember the unlimited
aliases, she got with her web space. If she is going to try
to test the effectiveness of several publications, she
simply uses a different alias for that ad in each
publication, and sets up a separate folder in Eudora for
it.
There are other ways of course to track the ads by forcing
the subject in your email address, and having a different
subject for each ad. The cost of web space however, and
email addresses has come down so much in the last few
years, that having separate email addresses is most likely
the easiest way to track the results of your ads, and
present a professional image.
You must test, test, and retest your ads. If you do, you
will find the winning combination, and realize the power of
the web.
ABOUT THE AUTHOR:
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of
the Day" get a Free Ad for their Business at his Web Site? Great
Business and Computer Tips - Monday thru Friday. Instructions on how to
place your ad are in the Newsletter.
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